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About Us

We have been a family owned business since 2001. We are proud to be a New Zealand owned and operated specialty retailer with affordable, quality products in an industry that provides care for and advice for one of the most important experiences in your life.

With this in mind, we took our first steps to create an environment and memorable experience for all new parents, without blowing their budgets. From pregnancy to birth and beyond, we’ve got your babies covered.

Our goal is to inspire our customers by offering an exclusive shopping experience and excellent customer service with the best mixture of our very own brands as well as other well-known ones. 

Our product assortment consists of:

  • Nappies
  • Training pants
  • Wet wipes
  • Nursery furniture
  • Cots
  • Change tables
  • Kids wardrobes
  • Dressers
  • Toddler beds
  • Toys
  • Strollers
  • Joggers
  • Car seats
  • Infant capsules
  • Maternity clothes
  • Swaddles & baby towels
  • Pikler sets
  • Playgrounds; swings, slides, play gyms
  • Baby bathtubs
  • Pregnancy pillows
  • Maternity belts
  • Nursing pillows
  • Play mats
  • Nursing chairs
  • Baby monitors
  • High chairs
  • Infant formula
  • Feeding bottles
  • Baby walkers
  • Books
  • Baby comforters and shushers

and much more for ages 0-10. 

And as we know how busy mum and dad life is, we offer a popular and convenient home delivery service. Simply order online, sit back and wait for delivery to your doorstep.

You can find us here at , or visit our showroom in Auckland located at 16 Gabador Place, Mount Wellington, Auckland.