We are a small team that makes it all happen - a family owned business since 2001. Most of our staff have been with us for over a decade (two of them have crossed the 20-year mark).
We are proud to be a New Zealand owned specialty retailer with affordable, quality products in an industry that provides care for and advice for one of the most important experiences in your life.
With this in mind, we took our first steps to create an environment and memorable experience for all new parents, without blowing their budgets. From pregnancy to birth and beyond, we’ve got your babies covered.
Our goal is to inspire our customers by offering an easy shopping experience and excellent customer service with the best mixture of our very own brands as well as other well-known ones.